B2C underwent a revolution more than 15 years ago with the rise of digital platforms, which replaced paper catalogs and automated ordering, logistics, and payment. The pandemic has accelerated this shift: according to McKinsey & Company, it has enabled companies to gain three to four years of digital transformation in just a few months.
Yet, for B2B commerce, the transition has been slow. Most businesses still rely on manual and time-consuming processes (Excel or PDF orders, scattered email or fax communications, fragmented software, etc.). This stagnation hinders commercial efficiency and leads to errors, delays, and a lack of visibility. The new generation of entrepreneurs and business buyers are fully aware of this: ignoring digitalization means losing a competitive advantage.
Meanwhile, the rise of artificial intelligence and automation is transforming competitiveness standards. However, although the French B2B e-commerce market is estimated to be worth nearly €360 billion in 2024, technology adoption remains limited: in 2024, only 10% of companies with more than ten employees say they use AI. Volta aims to bridge this gap by accelerating the digital transition of SMEs and mid-market companies by giving them access to solutions designed specifically for them.
“We're building a new standard for B2B distribution players with Volta. Our AI platform integrates with existing systems (ERP, PIM, etc.), automates up to 90% of manual tasks, and gives sales teams back what really matters: time for their customers and growth for their business.”
Paul Guillemin, CEO and co-founder of Volta.
Towards a unified, automated, and amplified B2B commerce experience with AI
Volta brings to B2B what B2C has already integrated: a seamless, simple, and automated experience. Its platform combines catalog, order, and customer relationship management in a single tool, while integrating with existing systems (ERP, CRM, PIM, WMS).
Volta's platform is based on three pillars:
“Volta meets a strategic objective: to digitize operations that are still too manual and fragmented. Its modular approach and AI capabilities make it a perfect fit for the modernization challenges facing distribution players. I am convinced of the team's potential and the relevance of their platform. With their ambitious vision and rapid execution, Volta is definitely a player to watch.”
Pascal Houillon, investor and former CEO of Cegid and Sage.
“We choose to support companies that are truly game-changers.That's exactly what Volta is doing: Paul, Mario, and their team have proven their ability to transform B2B commerce through ambitious vision, rapid execution, and already impressive growth. Volta isn't just digitizing existing processes, it's building a new standard that is set to become the global norm. ”
Thomas Cuvelier, Partner at RTP Global.
