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UAE Company Natify Raises $350K Pre-Seed Funding to Revolutionize In-Game Ads

April 18, 2023

UAE Company Natify Raises $350K Pre-Seed Funding to Revolutionize In-Game Ads

Natify has been generating buzz in the gaming industry by providing a platform with innovative and scalable native product placement solutions for games and metaverses. The company has recently announced a successful pre-seed funding round, raising $350,000 in investment from Continental Club Invest.

Despite the massive potential of the gaming industry, the advertising market is experiencing rapid growth and at the moment it is about $7 billion with only a few players competing for market share with only a few players competing for market share. However, with over 3 billion gamers worldwide and a projected market size of $17.6 billion by 2030, the opportunity for growth in this space is immense.

Saudi Arabia's recent investment of $38 billion in the gaming industry market demonstrates a growing recognition of the potential for growth and revenue in this space. As more investors look to capitalize on the massive global audience of gamers, it's clear that the gaming industry is poised for significant expansion.

Natify provides a non-intrusive and authentic advertising experience, which benefits both game owners and brands. The company's scalable platform offers cutting-edge technology that enhances the creativity of game owners through providing new organic revenue streams and improving the gaming experience for users.

Natify's recent funding will be directed towards new feature-rich web-platform and tools, as well as the registration of intellectual property to protect Natify's unique solutions. The team is committed to investing in marketing efforts, testing hypotheses to improve the acquisition models, and refining the business processes to ensure seamless operations.

Natify provides a platform for both advertisers and game owners, offering a scalable product placement solution in 2D/3D for deeper collaboration between brands and games at low cost. Natify SDK is working with Unreal Engine and Unity, providing non-intrusive and relevant to game content ads.

Natify's services include:

— Seamless display of native ads such as 3D product placements, video banners, and static image banners in games or metaverse environments through integration.

— A focus view count system that allows real-time tracking and billing, operating on a CPV model to ensure transparent relationships between advertisers and game owners.

— Absolutely free implementation for game owners, managed entirely by Natify's team.

— Targeted product placement based on geography, providing greater control over ad placements.

— Data collection and reporting features that offer insights to optimize ad campaigns for maximum effectiveness.

According to Pasha Sabadash, CEO of Natify, the company is dedicated to contributing to the evolution of the gaming market and empowering game owners of all levels, including indie games, with the best possible solution for scaling product placement. "At Natify, we're passionate about transforming the gaming industry with our innovative in-game advertising solutions. By integrating product placement from brands in a native way, our technology enhances the creativity of game owners through providing new organic revenue streams and improving the gaming experience for users."

Misha Hanin, Partner at Continental Club Invest and Board Member in Natify, said, "We are excited to support Natify's mission to transform the in-game advertising landscape. Their innovative approach and cutting-edge technology make them well-positioned to capitalize on the significant growth potential in the gaming industry."

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