On March 4, 2025, PassEntry announced the successful closing of a £5.2M investment round, led by Acurio Ventures and Bonsai Partners. The funding will enable PassEntry to accelerate its expansion into five new countries, with a strategic focus on North America and the Asia Pacific (APAC) region. The company also plans to enhance its integration with point-of-sale (POS) systems to streamline digital pass issuance and improve the overall user experience for businesses and their customers.
PassEntry is redefining how businesses distribute and manage digital passes, including loyalty cards, event tickets, and membership passes. The company’s solutions integrate seamlessly with Apple Wallet and Google Wallet, ensuring an intuitive and hassle-free experience for users. This funding round will support PassEntry’s mission to solidify its presence in over 10 major global markets by the end of 2025. Additionally, PassEntry aims to grow its customer base by 300% with the help of this investment, which will enhance its offerings and support its drive for international expansion.
Nico Cary, CTO and Co-Founder of PassEntry, highlighted the importance of this investment: “It’s not about just issuing passes, it’s about making the process so simple and seamless that businesses don’t even have to think about it. We’re integrating directly with point-of-sale systems to eliminate friction, help businesses acquire customers effortlessly, and redefine engagement. This investment pushes us further ahead in the pass issuance space, and we’re excited about what’s ahead.”
Josh Shepherd, COO and Co-Founder of PassEntry, emphasized the company’s role in digital transformation, stating, “PassEntry is leading the next wave of digital transformation. We are delighted to welcome Bonsai Partners and Acurio Ventures on board, with their wealth of experience specifically in the SaaS and ticketing sectors. Their support will be invaluable as we work towards expanding our global presence and enhancing our product offerings.”
From an investor’s perspective, Ander Michelena, Founding Partner at Acurio Ventures, shared, “PassEntry is revolutionising the endless possibilities of digital wallets as well as unlocking overlooked revenue streams for business owners, helping them engage seamlessly with loyal customers and fans. At Acurio, we are thrilled to support PassEntry in this promising growth phase.”
Javier Cebrían, General Partner at Bonsai Partners, echoed this sentiment, noting, “PassEntry is unlocking new possibilities for businesses and consumers alike. We are excited to support their expansion and help drive the next evolution of digital pass technology.”
With this strategic investment, PassEntry is well-positioned to strengthen its leadership in digital pass issuance, enhance integrations with POS systems, and redefine the global digital pass experience.
