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Global Money Week: Visa and Edfundo Take on Youth Financial Literacy in UAE

Edfundo literacy UAE Visa
March 31, 2023

Global Money Week: Visa and Edfundo Take on Youth Financial Literacy in UAE

Visa partners with Edfundo to deliver financial literacy workshops for students across the United Arab Emirates (UAE). 

Visa recently held financial literacy workshops for over 1,000 students in schools across the UAE through its partnership with the regional money management app Edfundo.

The workshops actively involved students from four schools across the region, which included Dubai International Academy (DIA), The Aquila SchoolJumeirah English Speaking School (JESS) and Safa Community School. Above all, the aim was to ensure that students become aware of the significance of financial resilience and planning for their future.

Global Money Week

The workshops intentionally coincided with Global Money Week, which the Organisation for Economic Co-operation and Development (OECD) organises annually, from 20 to 26 March this year.

Under the theme, ‘plan your money, plant your future’, the event consequently presented an acute focus on sustainability and raising awareness of how an individual’s financial behaviour impacts not only their own financial future but additionally, how its impact on the environment and society as a whole.

As a result, Visa’s partnership initiative this year is part of its proven commitment to empowering young people with the knowledge, skills and requisite behaviours needed to make financially sound decisions for their own financial well-being and resilience.

Through local activations such as Edfundo, young people have access to resources teaching them about budgeting, saving, responsible spending and other important aspects of personal finance.

This particular initiative was tailored to be engaging and accessible to the specific needs of the regional market of the UAE.

‘Unlocking an invaluable opportunity’

“By enhancing access, spearheading innovation, and seamlessly coordinating with our partners at Edfundo, we have the potential to unlock an invaluable opportunity to uplift individuals, their families, and the wider community,” comments Visa’s Carl Manlan, head of inclusive impact and sustainability for Central and Eastern Europe, Middle East and Africa.

“Our 2023 vision for youth is one additional step in a two-decade journey to elevate financial literacy around the world and ensure that the younger generation has the best possible chance to succeed in the new digital age,” he continues.

“In collaboration with Visa, we are placing a strong emphasis on financial education for the younger generation,” adds Andrew Toward, co-founder and COO of Edfundo.

“By equipping today’s youth with the necessary skills to excel in the digital economy, we can pave the way for a future that is more equitable and prosperous for everyone,” Toward concludes.

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