Avaloq Opens Dubai Office to Accelerate Digital Transformation in GCC Wealth Management
Avaloq, a global leader in wealth and investment management technology, has inaugurated a new regional office in the Dubai International Financial Centre (DIFC), marking a major step in its international growth and reinforcing its commitment to the Gulf Cooperation Council (GCC) region. This expansion follows recent strategic wins, including InvestGB, the wealth management arm of Gulf Bank, and another prominent client in the region.
By establishing a local presence in the UAE, Avaloq aims to support financial institutions across the GCC as they address rapidly evolving investor expectations and navigate challenges such as digital transformation, trust, and transparency. The company's recent industry research—which surveyed over 3,000 investors and 300 wealth managers globally—highlighted key investor pain points in the UAE, including a lack of trust (44%), high costs (44%), and insufficient transparency (39%). At the same time, UAE investors highly value clear communication (88%) and effective risk management (84%) in advisory relationships.
Avaloq’s core banking platform automates and standardizes processes across front, middle, and back offices, offering high operational efficiency through straight-through processing (STP). The platform’s open architecture supports the integration of third-party services, enabling institutions to remain agile and client-focused. Its front-office tools, along with web and mobile banking platforms, empower advisers to deliver more personalized, transparent, and insight-driven services.
The opening of the Dubai office also supports Avaloq’s long-standing partnerships in the region, where it has helped global institutions manage offshore activities in Switzerland and establish onshore operations in the Middle East. The new office enables closer collaboration with regional clients, allowing for tailored implementation of Avaloq’s solutions.
Akash Anand, Head of Middle East and Africa at Avaloq, said:
“The GCC is a dynamic and fast-growing market for private banking, wealth management and investment management. We are excited to establish a strong local presence in Dubai, allowing us to work even more closely with the region’s leading financial institutions as the Middle East’s wealth and investment management sector continues to mature.”
Avaloq’s expansion reflects its confidence in the GCC’s economic trajectory and commitment to helping the region’s financial institutions modernize, improve client trust, and position themselves as leaders in a competitive, tech-driven wealth management landscape.
